Our top tips:
- Take photos and videos
- List your business on site likes Google, Facebook, Twitter, Linkedin
- Write a blog post
- Go to local events
- Post your properties in local property books for lease
- Reach out to website such as Zillow or Rent.com if your property is residential
- Host open houses and events to draw-in customers
- Partner with facility services and others who may bring in customers
People are always looking for property. The demand for space to host businesses or store equipment is never low, so as a property manager you’ll always have the chance to draw in more customers. However, you’re competing in the market with a slew of other property managers out there. Whether or not you have better space, your buildings are located more centrally, or your customer service is killer, you have to make sure potential tenants are seeing your properties first. Marketing your property is one of the most important steps in being a property manager, and there are plenty of steps you can go through to make sure your spaces are at the top of the list when a tenant goes searching.
Make sure that you take extensive photos and videos of your properties so potential tenants know what they are getting — posting these to your website or submitting them to a local property catalog will boost your presence in the area. By going to local events, writing blog posts, and listing your property management business on sites such as Google, Facebook, Twitter, and LinkedIn, you can also attract more people interested in the property management business and increase your credibility in the market. Reaching out to other website such as Zillow.com and Rent.com to list your property, mostly if it’s residential, can also stack your properties against the competition.
Welcoming potential lessees is the key here — host open houses to draw in customers and partner with other businesses, such as facility services and air conditioner providers so that other companies will recommend you to their customers. The phrase “if you build it, they will come,” isn’t always true — but if you invite them in, they have no reason not to!